Spotlight On: Over 40 Fashion: Lady of Style - Elegantly Dressed and Stylish
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Spotlight On: Over 40 Fashion: Lady of Style

Red Coat 3              This red trench is stunning, with a complimentary red structured bag.

Hello Ladies

I bring you my first installment, which I will be doing monthly of Spotlight On: Women Over 40. Today, I am spotlighting my friend and over 40 blogger, Annette from Lady of Style .

Annette was one of the first bloggers I spoke with and corresponded with  a year ago when I started Elegantly Dressed and Stylish.  I found Sylvia’s site, 40 plus style, a site that draws attention to women 40+, their style, and their blog,  went through the task of listing my blog, then started to read all of these over 40 fashion blogs that I didn’t know existed. At the time I was following some young ladies, but was unaware of how many women there were blogging, over 40. Annette has been an inspiration to me, classic looks and keeping up with trends, she exudes a confidence and beautifully styled look.

This series, Spotlight On: Women Over 40, I hope to share with you, the readers, some wonderful women who possess a love for fashion and a keen sense of style. Each month, I will introduce to you a blogger over 40 with a passion for fashion, and their own unique style and personality.


 A pretty  blue print tunic with detail makes a great match with these black leather skinnies


As bloggers, one may keep up with trends, but make it more of one’s own style. The bohemian look here is lovely with this trendy cognac fringe bag and flared jeans.      

*pics courtesy of Lady of Style blog

I thought you would be interested in learning more about Annette, and this Lady of Style, so I posed some quesitions.

1. When did you first become interested in fashion and style?

As a teenager I loved putting together my outfits together at night for the next morning – we don’t

have school uniforms in Germany!

I live on the countryside and didn’t get much (none at all) inspiration from our village and taking

the train to Munich for a shopping day I definitely consider as one of my fashionable highlights.

Spending my pocket money on a summer dress or a pair of sandals has been such a pleasure…

2. Is there any over 40 fashion rule or style ( i.e. women at 40 should not wear mini skirts) that you don’t agree with? explain.

Until a couple of years ago I defended the term “age-appropriate” but I don’t use it any longer but

instead every woman should feel “age-amazing” which for me includes wellbeing and a healthy

lifestyle and is by no means limited to fashion.

Personally I don’t wear miniskirts any longer as I don’t feel comfortable but prefer a knee length. I

also don’t like ripped jeans (I will never get into that trend…) but these are my own decisions and

there are women who look fabulous in short skirts beyond 50!

3. Tell the readers something they do not know about you that may surprise them.

On my blog I don’t normally share a lot of my private life but recently I shared “7 personal facts

about me”

Ok, here is a bit more…

– I have a sailing and motorboat permit for more than 20 years but I get seasick

– I don’t own red lipstick or red nail varnish (bad fashionista I guess…)

– I am a native Bavarian but don’t drink beer • [email protected]

4. If an event happened where you could only wear 2 outfits for the rest of your life, what would they be? Why? 

– Black trousers as they go with everything!

They can be dressed up with a silky top, heels and statement jewellery for going out, in a formal

way with a blouse and a denim jacket for doing errands.

– A wrap dress. So easy to wear, comfortable, feminine and stylish at the same time. A great choice

for every body shape. In summer I love these dresses with wedges or sandals, in winter they look

great with boots and a cardigan.

5. Did you have a defining moment in your life, where your style changed?

Not really as I always preferred a feminine, elegant style. I have never been a jeans, t-shirt &

trainers girl!

6. What is something that you are more willing to splurge or invest in?

Although I still mostly shop high street brands such as Zara or Mango, I love to invest more into

quality and comfort when it comes to shoes! When a dress doesn’t exactly fit, I tend to buy a bigger

size, take it to my seamstress and she will fix it. A pair of shoes has to fit 100%.

However, I’d never spend a huge amount of money on handbags… of course they shouldn’t look

“cheap” but I am not interested in expensive IT-bags.

7. What does “dressing down” mean for you?

I will still stay true to my style – except on a lazy Sunday morning 😉

On my blog I have done several styling series as I love to make the most of my clothes. For example

I’d wear a LBD with a denim jacket and ballet flats or pair a black pencil skirt with a knotted white


8. How has your style changed throughout the years?

As mentioned before, I always preferred a certain elegance even when I was a lot younger.

Interestingly though, only now I became more open and adventurous than I have been over the last

20 years! I now try to add a bit of an edgy touch to my looks and love to pair a dress with a black

leather jacket or wear trendy booties instead of classic knee-high boots.

I love more the variety and follow a lot of bloggers and interesting Instagram and Pinterest

accounts for inspiration.

9. Do you think fashion has changed for women over 40?

No! I think women have changed!

We shop wherever and whatever we want, there is no limitation. But I wish brands would listen

more to the needs of women of a certain age. One of my favourite bloggers, the fabulous Alyson of

That’s Not My Age often talks about ageless style and features brands who cater for the needs of

changing bodies and provide a great quality in a contemporary style. Her new book “Style Forever”

is a must-read!

10. What colors do you find to be the most flattering on you?

Very good question, I wish an expert would tell me 

I love black but also nude and white toned. Only a couples of years ago, I started wearing red and in

the meantime I love it! I always receive a lot of comments when I wear that bright colour. I have

also noticed that orange really flatters my skin. A dark purple only looks good in summer when my

skin is tanned and I avoid dark brown near to my face unless I wear a softer colour with it.

If you want to get updates on this series, and other information on my blog posts, follow me HERE .

Other ways to stay in the know, follow me on Instagram .

 A great way to learn about the style of more Over 40 bloggers is to check out my Fashion Linkup,  called Turning Heads Tuesday, a weekly blog posting party. Click HERE for more info!.


Lady of Style

Annette Hoeldrich, 52

Oberammergau, Bayern, Deutschland


Email [email protected]






[email protected]

 If you are interested in being featured in my “Spotlight On” series, Fashion Over 40. Send me a private tweet or use the Contact page on the blog. 

Have a wonderful weekend,

Jess xx


  • victoria
    Posted at 07:48h, 09 October Reply

    Love the red coat and bag. xx

  • Clipping Path
    Posted at 17:53h, 31 July Reply

    It seems more postmodern style rather modern American style. I love it!!!

  • Ada
    Posted at 09:59h, 27 April Reply

    I love her crisp, modern and classy American style. Beautiful fashionista!

  • Lady of Style
    Posted at 16:05h, 25 April Reply

    Thank you so much, dear Jess! And also for the kind comments by your lovely readers!
    It is such an honour being part of the mature blogger community and I really love the interaction and support amongst this group.
    Again, thanks a lot!

    Annette | Lady of Style

    • Jess Jannenga
      Posted at 16:38h, 25 April Reply

      Absolutely Annette, I will be doing this series once a month and look forward to highlighting other over 40 bloggers, hope you enjoy those as well! I received all postiive feedback so I look forward to interviewing others. xx

  • Andrea
    Posted at 14:41h, 25 April Reply

    Hey Jess, she mentions that she wishes an expert would tell her what colors are flattering on her. Please have her look into Dressing Your Truth, an energy profiling system designed by Carol Tuttle. Once she has determined her own energy type, there is a color portion of the system to follow. I don’t work for them, I’ve been dressing my truth for several months now and it has had a hugely positive impact on my life, more then how I dress and what colors I wear. I wish you both clarity, prosperity and vitality.

  • Elle
    Posted at 13:46h, 25 April Reply

    I am so glad you spotlighted her today. Annette certainly has impeccable style and these photos you chose sure do illustrate that! I love her term “age-amazing” ! Great interview!
    I hope you are well Jess!
    xx, Elle

    • Jess Jannenga
      Posted at 14:07h, 25 April Reply

      Thanks so much! I would love for you to do an interview with me, if you’d be interested my friend. I have May scheduled, but LMK.
      I have tendonitis and trigger points in my forearm and hand, cant type much.. thanks for asking . you too xx

  • asallows
    Posted at 17:24h, 24 April Reply

    This is a great idea! I love connecting with other bloggers. Annette has such classic style.

    • Jess Jannenga
      Posted at 18:17h, 24 April Reply

      Thank you! I am glad you enjoyed this, will be feturing new ladies each month. xx

  • Dawn Lucy
    Posted at 16:48h, 24 April Reply

    What a fun series! I totally adore Annette and she was one of my first style inspirations in the blogosphere as well!
    Have a wonderful weekend and thanks so much for sharing with Fun Fashion Friday!


    Dawn Lucy

    • Jess Jannenga
      Posted at 18:17h, 24 April Reply

      Glad you like it Dawn, you are next my dear! I am doing this as a monthly series. xx

  • trina
    Posted at 15:08h, 24 April Reply

    Great idea, it’s always fun to get to know our fello blogging friends better. Loved your choice of questions, and Annette has always been a fashion blogging icon. Always so true to her style.

    • Jess Jannenga
      Posted at 18:16h, 24 April Reply

      Thanks so much! I will be doing this series monthly , glad you enjoyed it xx

  • Chelsea
    Posted at 12:26h, 24 April Reply

    Love the idea of a spotlight Jess! Also Annette is stunning and such a good person to start this series! Another blogger I love in this category is Catherine from Not Dressed as a Lamb! She is so wonderful, beautiful writing style and another shade of ginger 🙂

    Ginger Side of Life

    • Jess Jannenga
      Posted at 12:37h, 24 April Reply

      Thank yo you Chelsea, glad you like the start of this series. I will feature a lady per month to get to know better. Enjoy your weekend! xx

  • robjodiefilogomo
    Posted at 10:39h, 24 April Reply

    Fabulous idea Jess!!! jodie

    • Jess Jannenga
      Posted at 12:18h, 24 April Reply

      Thanks Jodie! I will spotlight once a month. 🙂 HAve a great weekend!

  • plutrell
    Posted at 10:38h, 24 April Reply

    Annette is one of my favorites…so chic and gorgeous!

  • thedollhousev
    Posted at 08:50h, 24 April Reply

    A very gorgeous woman!! Lovely style :)) Happy weekend doll xx

  • Patti
    Posted at 08:37h, 24 April Reply

    Annette is one of my inspirations too – she has exquisite taste and style. You, too! xo

    • Jess Jannenga
      Posted at 09:58h, 24 April Reply

      Thank you Patti! I am going to try this feature monthly, glad you like it xx and enjoy ur weekend.

  • vanityandmeblog
    Posted at 08:36h, 24 April Reply

    What a fantastic idea Jess, to have a spotlight. I follow Annette too. Love the q’s & a’s bit. I personally dont think there are enough 40-50 or over bloggers, not in UK anyway
    Laurie x

    • Jess Jannenga
      Posted at 09:57h, 24 April Reply

      Thanks so much Laurie, glad to have the feedback! I appreciate it, will be trying this monthly. xx

  • litonkrl
    Posted at 07:15h, 24 April Reply

    Is those for only over 40! 🙂
    I am afraid!
    ha ha

    • Jess Jannenga
      Posted at 07:51h, 24 April Reply

      You can not keep posting. It is ONLY for those with fashion or beauty blogs. Please be respectful.

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